Privacy
Written to be read, not to be got past. If anything here is unclear, email us and we will explain it in plain words.
Last updated: 31 July 2026
1. Who we are
Anser is a trading name of DEA Labs LLC, a company registered in the United Arab Emirates.
[REGISTERED ADDRESS: OWNER DECISION PENDING]
2. What this page covers
Two different things, in one place so you are not hunting for the other one.
The first is information about people who ring a business that uses Anser to answer its phone. The second is information from the calendar of a business owner who has connected one.
The website itself collects almost nothing. There is no analytics. The one form on the site is the complaint form in section 8, which keeps only what you type into it. And there are no cookies beyond one that remembers whether you asked for the dark or light version of the screen — set only when you use that switch, never by simply visiting.
You can object to that cookie at any time, free of charge. Press the button below: the stored choice is deleted, the screen returns to light, and nothing is stored again unless you next use the switch.
3. If you called a business that uses Anser
The business you rang decides what happens to your information. Anser answers the phone on their behalf and handles it on their instructions.
What is collected. The number you rang from, the number you rang, when the call happened and how long it lasted, what was said during the call as a written transcript, and a recording of the call where the business has recording switched on. Whatever you gave the receptionist so it could help you, which is usually your name, your address or postcode, and what the problem is.
Why. So the business can call you back, quote for the work, book the appointment, and keep a record of what was agreed on the phone. This is the same reason a person writing on a pad would take your details.
The lawful basis. Taking your details so the business can do the job you rang about is necessary for taking steps at your request before entering into a contract, or for the business's legitimate interest in running its trade. Where a call is recorded, the business is told to make that clear at the start of the call, and you can ask for the recording to be stopped or deleted.
Who it is shared with. The business you rang, which is the point. The named suppliers in section 5, who handle it only to make the service work. Nobody else. It is not sold and it is not used to advertise anything to you.
How long it is kept. The business you rang chooses, and Anser deletes it automatically when the period they set runs out. Ask them, or ask us and we will tell you what they have set.
Your rights. Set out in section 7. They apply to call information as much as to anything else.
4. If you connect your Google Calendar
Only a business owner does this, and only if they want Anser to book appointments straight into their diary. It is optional and it can be disconnected at any time.
What is asked for, in plain words. Permission to see when you are free and when you are busy, so the receptionist can offer a caller a slot you actually have. Permission to add and change appointments, so a job the caller agreed to on the phone is in your diary before they hang up.
What is done with it. Free and busy times are read at the moment a caller needs a slot. Appointments are written when a caller books one. The booking is stored with the call it came from, so you can see where it came from.
Who it is shared with. Nobody.
The commitments Google asks us to state plainly:
- We do not sell your Google data to anyone.
- We do not use your Google data for advertising, and we do not use it to target ads at you anywhere else.
- We do not use your Google data to train any AI or machine learning model.
- We only share your Google data where Google's Limited Use requirements allow it: to provide the booking feature you asked for, where you have told us to, where the law requires it, or for security.
Disconnecting. Turn it off in your Anser settings, or remove Anser's access from your Google account directly. Our permission to reach your calendar stops immediately, and the free and busy information we were holding to offer slots is deleted. Appointments already written into your diary stay in your diary, because they are yours.
5. Who else handles it
Named in full, so you can see exactly where a call goes. Each of these handles information only to make the service work, and only on our instructions.
- Retell AI runs the voice agent that answers the call.
- Supabase hosts the database the call record is stored in.
- Railway hosts the application itself.
- Zadarma carries the phone line used for demonstrations.
These are chosen but not yet switched on. This page will say so when they are, before any information reaches them.
- Telnyx will carry the phone lines for live business numbers.
- Resend will send the summary email after a call.
Some of these are based outside the UK, which means information can be handled outside the UK under the safeguards the law requires for that.
6. How long things are kept
Each business sets its own retention period for the calls, transcripts and recordings taken on its line, and Anser deletes them automatically when it runs out. There is no single number here because it is not our choice to make on their behalf.
When a business closes its Anser account there is a short window during which the account can be restored, after which everything belonging to it is deleted.
7. Your rights, and how to use them
Whether you rang a business or run one, you can:
- Ask for a copy of what is held about you.
- Ask for anything wrong to be corrected.
- Ask for it to be deleted.
- Ask for it to stop being used while a question about it is sorted out.
- Object to it being used.
- Ask for it to be sent to you, or to someone else, in a portable form.
- Withdraw permission, where you gave permission in the first place.
- Complain directly to whoever is responsible for it, and get an answer.
- Complain to the Information Commissioner, whether or not you complained to anyone else first.
Email contact@helloanser.com and say what you want. If the information belongs to a business you rang, we will tell you that and pass it to them, because it is their decision to make. You will get an answer within one month, which is the time the law allows.
8. Complaints
Tell us first — use the complaint form, or email contact@helloanser.com, or write to the address in the footer. You have a right to complain to us directly and to get a proper answer.
If you are not satisfied, you can complain to the Information Commissioner's Office, which is the UK supervisory authority for data protection, at ico.org.uk/make-a-complaint. You can go to them without coming to us first.
9. Changes to this page
When this changes, the date at the top changes with it. If the change affects what happens to information already held, the businesses using Anser are told before it takes effect.